Key art and campaign development for Hoka's new super shoe, the Rocket X 3. The Rocket X 3 campaign uses dynamic light, color, and motion to create a futuristic landscape of innovative technology and peak performance. Hoka's new race day shoe is enginered for speed when every second counts. This close collaboration with the brand and Sunday Afternoon includes the full creative direction and production from initial concepts up to release. Creative Direction by Rich Tu Sunday Afternoon Photography by Tim Saccenti
