Key art and campaign development for Hoka's original trail runner, the Mafate 5. Designed for ultra-runners who demand durability, protection, and comfort on the most challenging terrain, the Mafate 5 is engineered to deliver unwavering performance and steadfast support from start to finish. This close collaboration with the brand and Sunday Afternoon includes the full creative direction and production from initial concepts up to release. Creative Direction by Rich Tu Sunday Afternoon
