Key Art concepts and logo explorations for American Psycho: The Musical on Broadway. Based on the best-selling novel by Bret Easton Ellis, American Psycho: The Musical tells the story of Patrick Bateman, a young and handsome Wall Street banker with impeccable taste and unquenchable desires. The key art and typography explore the murderous duality of the main character and the core tone of the show: stylish, sexy, and sinister. Creative Direction by Vincent Sainato and Michelle Willems: Serino/Coyne
